When most people think of LinkedIn, they still picture it as a place to upload a résumé, announce a new job, or scroll through corporate updates. But the truth is, LinkedIn has evolved into one of the most powerful business development platforms in the world.
Whether you’re a CEO, executive, founder, or professional building your career, LinkedIn is the single best platform to grow a personal brand that doesn’t just get likes—it generates real revenue.
Read Also: The New Google Gemini AI Image Editing Just Changed Everything (10 Things You Can Do With It)
I know this because, over the past 16 months, I’ve gone from just 2,000 followers to over 44,000, and more importantly, I’ve generated $1.2 million in direct revenue for my business. One of my posts even hit 8.1 million impressions.
The best part? I’ve helped other executives and leaders do the same—turn their personal brands into million-dollar assets. And in this blog, I’m going to give you my exact strategy. No gatekeeping.
Why LinkedIn Is So Powerful for Executives and Founders
Unlike Instagram or TikTok, where you compete with dancing videos and memes, people on LinkedIn are already in business mode.
When they scroll, they’re thinking about growth, partnerships, and solutions. That means your content isn’t just entertainment—it’s directly tied to how they make money, grow teams, and solve problems.
And because the algorithm rewards authentic, business-focused content, the opportunity is massive. While most executives are still posting generic updates, you can stand out by showing up with real insights and stories.
Here’s the key: LinkedIn builds trust at scale. Before you even jump on a sales call, potential clients already see you as an expert if you’ve been consistently delivering value.
My Proven LinkedIn Content Strategy
Think of LinkedIn content as a funnel, not random posts. Each type of post plays a role in building authority, providing value, and creating conversations that lead to business.
Here’s the breakdown I use (and what I recommend to my clients):
- 20–30% Authority Content → Thought leadership, contrarian takes, personal stories.
- 60% Value Content → Frameworks, case studies, behind-the-scenes lessons.
- 20% Relationship Content → Polls, questions, CTAs to spark conversations.
This balance keeps you from becoming a “LinkedIn influencer” with no business results—or worse, coming across as pushy and salesy.
The 5 Content Types That Drive Revenue on LinkedIn
Here’s the exact system I’ve used to generate millions.
1. The Contrarian Take
Challenge conventional wisdom in your industry. People are tired of recycled advice. A strong contrarian opinion makes you stand out as someone who thinks independently—a trait that top-level decision-makers value.
Structure:
- Start with a bold statement.
- Share a story or example.
- Explain why the common belief is wrong.
- End with your unique perspective.
👉 Example: My viral Serena Williams post challenged how authenticity is judged differently in sports vs. corporate environments. That one post drove six-figure deals.
2. Behind-the-Scenes Lessons
Executives don’t want theory. They want real-world experiences. Share your wins, failures, and what you learned. Vulnerability is magnetic.
Structure:
- Here’s what happened.
- Here’s what I did wrong (or right).
- Here’s what I learned.
- Here’s how you can apply it.
👉 Example: I shared how waiting 11 months to create a lead magnet probably cost me millions. That openness built trust instantly.
3. Framework Posts
Frameworks = authority. Break down your expertise into step-by-step systems people can use immediately. These posts get saved and shared more than anything else.
Structure:
- Give your framework a name.
- Break it into 3–5 clear steps.
- Share a real-world example.
👉 Example: My “Personal Brand is Your Retirement Plan” framework consistently drives leads because it reframes branding as income, not vanity.
4. Industry Insights (Newsjacking)
Share your perspective on trends, news, or changes. Most leaders read industry news but don’t comment publicly. Be the one who does, and you’ll become the go-to expert.
Structure:
- Here’s what happened.
- Here’s what most people are missing.
- Here’s what this means for our industry.
- Here’s what to do next.
👉 I often tie sports, pop culture, or regulatory changes back to personal branding and strategy. It sparks huge engagement and positions me as forward-thinking.
5. Relationship Builders
LinkedIn isn’t just about broadcasting—it’s about starting conversations. Use open-ended questions, polls, or prompts that invite engagement.
Structure:
- Share a quick perspective.
- End with a question that uncovers challenges.
👉 Example: “What’s the biggest personal branding mistake you see people making?” Comments lead to DMs, DMs lead to calls, calls lead to contracts.
How to Put This Into Practice
Here’s how I structure my week:
- Monday: Contrarian take
- Wednesday: Framework or behind-the-scenes lesson
- Friday: Industry insight or relationship builder
I spend Sunday mornings planning my content, pulling ideas from client calls, meetings, news, or even mistakes I’ve made. The best content comes from your lived experience.
And before I hit post, I ask myself: “Would I pay $1,000 for this insight?” If not, I don’t post it.
The Metrics That Actually Matter
Forget follower counts. Here’s what I track every week:
- Meaningful DM conversations
- Email subscribers gained
- Business opportunities created
That’s it. Likes and impressions look good in screenshots, but revenue comes from relationships and trust.
The Long Game of LinkedIn
If you’re just starting out, expect:
- 6 months before real momentum
- 12 months before consistent business results
LinkedIn is a long-term play. If you’re not ready for that, you’ll quit before you see results. But if you stay consistent, the dividends are massive.
Final Thoughts: Your Personal Brand Is Your Retirement Plan
The real question isn’t whether you should use LinkedIn—it’s whether you’ll start before your competition does.
Every day you wait, you’re leaving opportunities on the table. Because here’s the truth: your personal brand is your insurance policy, your retirement plan, and your most valuable business asset.
So, my challenge to you: pick one of the five content types and post it this week. Don’t overthink it. Just start.
Because the relationships you build today on LinkedIn will pay dividends for decades to come.
Leave a Reply